
Moderator: Kim Keck, President and CEO, Blue Cross Blue Shield Association
Panel:
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Tim Vines, President and CEO, Blue Cross and Blue Shield of Alabama
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Brian Pieninck, President and CEO, CareFirst BlueCross BlueShield
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David Holmberg, President and CEO, Highmakr Health and Chairman of the Board, Highmark, Inc.
CEO Panel
Following opening remarks, our BCBS CEO panel joined Kim to discuss our North Star and strategic pillars. Blue leaders shared their candid insights on our nation’s health care challenges and where Blue companies can have the most impact.
Topics included improving health equity, driving growth in Medicare Advantage, and combating the rising cost of drugs.
DEIB Panel
BCBSA’s SVP and Chief Clinical Transformation Officer, Adam Myers, moderated a panel discussion focused on solutions to improve culture and help team members feel valued in the workplace.
Experts cited humility, self-awareness and open dialogue as essentials to driving diversity, equity, inclusion and belonging (DEIB).

Moderator: Adam Myers, SVP and Chief Clinical Transformation Officer, Blue Cross Blue Shield Association
Panel:
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Ginny Clarke, former director, executive recruiting at Google, holistic leadership strategist
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Deborah Rosado Shaw, Fortune 50 senior executive and former SVP, chief global diversity & engagement officer at PepsiCo