Audience Type

We redefined our business areas to better align with your scope of work. The 10 different audiences include:

Business Operations (HR/Talent Development/Education and Training)

Legal & Governance/ Compliance/Audit/


Business Development/ Strategy/ Innovation

Marketing & Communications/Brand

Technology/ Information Systems/Data Solutions/Security & Privacy

Clinical Leadership/Provider Networks/Account Management

Consumer and Member Experience/Patient Advocacy


Account Management/Provider Experience and Management

Not sure which ‘Audience Type’ you fit into?

The chart below is a helpful reference to see which business areas align to which audience types. It also outlines the business areas from previous BCBS National Summits. 

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