
Audience Type
We redefined our business areas to better align with your scope of work. The 10 different audiences include:
Business Operations (HR/Talent Development/Education and Training)
Legal & Governance/ Compliance/Audit/
Anti-Fraud
Policy/Regulatory/FEP
Business Development/ Strategy/ Innovation
Marketing & Communications/Brand
Technology/ Information Systems/Data Solutions/Security & Privacy
Clinical Leadership/Provider Networks/Account Management
Consumer and Member Experience/Patient Advocacy
Investment/Finance
Account Management/Provider Experience and Management
Not sure which ‘Audience Type’ you fit into?
The chart below is a helpful reference to see which business areas align to which audience types. It also outlines the business areas from previous BCBS National Summits.

